Closing the channel loop  

Recent work on a couple of channel consulting projects has prompted me to spend some time looking at how IT vendors quantify channel expenditures and returns – and led me as well to appreciate the power of tactics that deliver the insight needed to connect marketing/enablement investments with tangible returns. The graphic above is at […]

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Shawn Rosemarin, Chief-of-Staff, Americas Systems Engineering, VMware Canada

Cross-Cloud across Canada  

Shawn Rosemarin’s experience in the tech industry has been broad and deep. His career spans implementation with SAP and sales with IBM and Dell, a stint as Canadian CTO for Hitachi Data Systems, service as a mentor with the CFC IdeaBoost Accelerator, and now setting strategic direction for the VMware engineering group.. He currently acts […]


Organizational Intelligence  

This book is about the history of a business technology. Specifically, it traces the emergence and evolution of analytics software. More specifically, it is the story of the growth and success of one of the leading companies in the field – Information Builders (IB), as written by one of its co-founders and CEO, Gerald Cohen, […]

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Ziv Schierau, head of national accounts for Canada, OpenTable

Plugging in to customer experience  

It wasn’t that long ago that Google Maps became the go to plug-in for business websites. The fact you could “find us” with a mere click of a button revolutionized the customer experience. That initial offering seems like child’s play compared to the features that are available today. Those same maps not only provide locations […]


‘Physical spaces’ swell analytics case arsenal

The market for Big Data/Analytics products and services is poised for a dramatic shift up into overdrive. As cloud-based storage prices contract, and new sources of data like IoT and social communications push the boundaries on what information will be collected, stored and analyzed, researchers are predicting significant future opportunity for enabling technologies in the […]

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