InsightaaS is an analyst firm active in content creation across North America (and occasionally, beyond). Led by principals with experience spanning senior management and content development roles for leading analyst firms and media companies, we are well known as an organizer of professional best practice communities.
InsightaaS fills an important niche in the analyst world: we focus on best practice guidance reflecting the insights of industry thought leaders, and are committed to creating community by stimulating engagement and sharing our research widely, bypassing the ‘walled garden’ approach used by research firms such as Gartner Group which uses scarcity as a proxy for content value.
InsightaaS helps IT professionals to optimize the business benefit of IT and related investments, and helps IT suppliers of all sizes to ‘grow the pie’ around complex solutions by bringing insight and information on IT solution issues to the IT/business management community and to the IT channel.
The community served by InsightaaS benefits from our commitment to connecting research with real-world experience, producing guidance that can be applied in many different contexts, accessed through a wide range of editorial content, live and online events and leading social platforms. Starting in June 2015 with the launch of a cloud-focused community that grew to encompass IoT and analytics, and continuing with the creation of the Vision to Value: The Economics of Data (V2V), Transformative Technologies in Canada and DC Foresight communities, we moved forcefully into the business of facilitating cross-functional Best Practice development and delivery. Working with buy-side, sell-side, academic and other subject matter experts, we have published dozens of best practice reports on cloud, analytics and IoT. This work has led us to form the InsightaaS Press, which has released three books to date.
Our best practice work has also led to a growing focus on Meetups and larger live events. We typically host 6-8 meetups per year, each of which welcomes an average of about 50 attendees. In a joint venture with McMaster University’s Computing Infrastructure Research Centre (CIRC), we deliver the annual Great Canadian Data Centre Symposium (GCDCS), which is the industry-leading event for data centre professionals in Canada, and is increasingly viewed as the best event of its kind in North America.
While InsightaaS is only seven years old, the management team has extensive experience in building hybrid research/media, deep content businesses. Chief Content Officer Mary Allen led the development of IT in Canada’s online and print business to a leadership position within the Canadian IT market, and has authored research studies for several leading analyst firms. Principal Analyst Michael O’Neil is the former Managing Director for IDC’s Canadian operation, and was the executive responsible for launch and growth of IDC’s global Software Partnering and Alliances program. His subsequent work with InsightaaS and with other research firms, including Techaisle and The NPD Group, has helped innovative suppliers to expand their presence in high-growth markets. Allen and O’Neil are recognized globally for their dedication to excellence: for example, they have served as sustainable IT columnists for Bloomberg BNA, advising the world’s largest organizations on sustainable IT strategy.
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