InsightaaS is an analyst firm active in content creation across North America (and occasionaly, beyond). We are well known as an organizer of professional best practice communities; our website provides a unique destination for IT and business managers interested in exploring the ‘why’ in enterprise technology, and is enjoying growing traction, with 2018 traffic up 36% over the previous year.
InsightaaS fills a niche between the trade press and traditional analyst firms: we provide more depth in our analysis than the press, and unlike leading research firms such as Gartner Group, we focus on engagements that allow us to share the insights we develop with the broader community.
InsightaaS helps IT buyers to understand the business benefit of IT and related investments, and helps IT suppliers of all sizes to ‘grow the pie’ around complex solutions by bringing insight and information on IT solution issues to the IT/business management community and to the IT channel.
InsightaaS.com site visitors benefit from our commitment to connecting research, in-depth industry coverage and leading social platforms. Content on the site has been divided into technology areas that address the most important business opportunities in IT: Cloud, IT Management, Analytics, Data Centre and IoT. We publish more than 100 unique, in-depth editorial pieces annually across these categories.
Our featured content is organized by type. News and Views contains the InsightaaS editorial team’s take on developments in the industry. Research and Resources delivers perspectives from the InsightaaS research group’s work, as well as from other global IT research leaders like Techaisle. Featured Content contains our perspective on IT suppliers and announcements, and our concise “Vitamin Y” pieces provide snapshot analysis of events, releases and similar developments.
Starting in June 2015 with the launch of the Toronto Cloud Business Coalition (TCBC), and continuing with the creation of the Vision to Value (V2V) and IoT and analytics-focused communities, we moved forcefully into the business of facilitating cross-functional Best Practice development and delivery. Working with buy-side, sell-side, academic and other subject matter experts, we have published dozens of best practice reports on cloud, analytics and IoT. This work has led us to form the InsightaaS Press, which has released two books so far, with two more slated for 1H19.
Our best practice work has also led to a growing focus on Meetups and larger live events. As of January 1, 2019, our CIA-Plus (for Cloud, IoT and Analytics, ‘plus’ related technologies, skills and processes) meetup group had nearly 2000 members; the V2V meetup group had more than 700 members, Transformative Technologies in Canada, more than 500, and DC Foresight (focused on data centre issues), just over 150 members. Collectively, these groups host about 8 meetups per year, each of which welcomes 50-70 attendees. DC Foresight grew out of a joint venture with McMaster University’s Computing Infrastructure Research Centre (CIRC), with whom we delivered the first-annual Great Canadian Data Centre Symposium in June, 2018. GCDCS was a tremendous success, with a terrific speakers roster, 18 sponsors, 199 attendees and so much interest and engagement that we were compelled to both repeat the experience and to find ways of expanding our activities into new areas. Please stay tuned for updates on GCDCS19!
While InsightaaS.com is only about six years old, the management team has extensive experience in building hybrid research/media, deep content businesses. Managing Editor Mary Allen led the development of IT in Canada’s online and print business to a leadership position within the Canadian IT market. Michael O’Neil’s innovative approach to media-connected research helped customers like HP, Dell, Microsoft and IBM to expand their presence in high-growth markets. Allen and O’Neil are recognized globally for their dedication to excellence: for example, they have served as sustainable IT columnists for Bloomberg BNA, advising the world’s largest organizations on sustainable IT strategy.
We are working with an ad-free model. Leading IT suppliers help support our work by sponsoring sections of the InsightaaS site, and by helping to connect us with thought leaders from across the IT community to ensure that we deliver the best possible content in our core areas. Past and current sponsors include CenturyLink Technology Services and VMware (cloud), Information Builders (analytics), Dell (IT management), ABB (data centre) and DMTI (IoT); these firms have helped fund InsightaaS as we deliver the insight needed by organizations to invest in and evolve with the digital economy.
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