MONTREAL, June 27, 2013 /CNW Telbec/ – WhatsNexx, a leading edge provider of cross-channel marketing automation software, today announced the completion of its second round venture capital financing in the amount of $2.33 million. The financing was led by BDC Venture Capital and GO Capital LP, along with Feldman Advisors, WhatsNexx Chairman Alan Shuster and included both existing and new investors.
“WhatsNexx is a uniquely positioned marketing integration platform,” says Alain Paquin, Founder and President of WhatsNexx, and well-known serial entrepreneur in the marketing and technology sectors. “The power behind our technology and our unique agile methodology helps marketers better target campaigns and reduce costs while developing, integrating and optimizing multi-channel marketing programs. We have a unique opportunity to redefine marketing technology and integration of marketing platforms, and this new investment will help us accelerate our growth through increased sales and marketing efforts into new markets and new verticals where we have proven the need for what we are delivering.”
RÃ©jean Asselin, Partner with BDC Venture Capital’s GO Capital Fund, affirms, “WhatsNexx has established itself as a game changer for the integration of marketing platforms and the execution of marketing campaigns by marketers and agencies. We are always excited about finding and supporting the next generation of Canadian companies who are well positioned to become global leaders in proven technology sectors.”
On the heels of this round, WhatsNexx will do some restructuring of the executive team to better focus specific efforts, and is currently hiring for several roles in sales, marketing as well as R&D.
WhatsNexx uniquely provides a powerful and agile marketing integration platform and management tools that empower leading brands to deliver highly targeted and effective cross-channel marketing programs and campaigns. The WhatsNexx marketing automation and integration platform helps marketers build a deeper understanding of individual behaviors that inform customer segmentation, streamline marketing processes between different technology providers, and design more effective programs and campaigns; dramatically increasing the ROI from both existing and new marketing and technology investments. http://whatsnexx.com
About BDC Venture Capital
With more than $1 billion under management and more than 25 years of industry experience, BDC Venture Capital is an investor of choice focusing on IT, health, and energy/clean technology companies, as well as venture funds, with high growth potential. From seed through expansion to exit, our mandate is to help build outstanding Canadian companies, while working to create a sound financial ecosystem for Canadian technology ventures. Find out more at www.bdc.ca/vc or on Twitter @BDC_VC.
About GO Capital LP
GO Capital LP is a $50 million venture capital fund that invests in Quebec seed-stage technology firms in the fields of cleantech, information technologies and life sciences. GO Capital is managed by its General Partner, the Business Development Bank of Canada.
SOURCE: BDC Venture Capital