The Sunday Infographic: Funders & Founders – How Startup Valuation Works

InsightaaS: Funders & Founders is the brainchild of Anna and Mark Vital, “startup evangelists and infographic authors” whose mission is “to inspire everyone from engineers to moms to do a startup.” In this infographic, Anna Vital demonstrates how valuations and founder interests evolve through the life of an early-stage company. The graphic is very instructive – but we urge you also to read the accompanying article (link at the bottom of this post), and to take some time to also review the comments, which reflect many of the real-world questions surrounding startups and founder equity.

how startup valuation works infographic

Read the accompanying post:


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