RSG: Don't stop at Mobile Application Management – make Mobile Experience Management your target

InsightaaS: The Real Story Group is “a buyer’s advocate for enterprises looking to invest in content technologies” specializing in independent vendor evaluations. In this post, analyst Kashyap Kompella provides an interesting perspective on mobility management, arguing that current efforts focused on MDM do not go far enough – that IT management should expand the scope of its mobility focus to mobile application management, and ultimately, to mobile experience management. In Kompella’s view, this will prompt organizations to move from an MDM-defined emphasis on improving security and controls to the “lifecycle view of enterprise app development” of mobile application management, and ultimately, to the “employee’s or customer’s perspective” central to mobile experience management.

When it comes to enterprise mobility, most organizations have initially focused on:

  • Mobile-enabling a few key existing enterprise systems in a secure manner; and
  • Implementing an employee Bring Your Own Device (BYOD) program.

Many early initiatives revolved around Mobile Device Management (MDM). MDM is primarily about security and controls, such as trying to prevent unauthorized access to systems and data, enforcing policies, tracking and monitoring devices, wiping data from lost devices, and so forth.

Beyond MDM to Mobile Application Management

No doubt, your enterprise needs to concern itself with security, but that’s far from sufficient in realizing the potential of mobile technology.

The next stage of enterprise mobile evolution is typically Mobile Application Management…

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