Gartner: 2013 Hype Cycle for Social Software Reveals a Wealth of Emerging Innovations

InsightaaS: We don’t ordinarily post links to press releases here, but this one seemed worthy of an exception. Personally, I think the hype cycle is one of the most valuable analytical tools used in IT – more interesting, in a lot of ways, than the more-ballyhooed MQ. This one is worth a visit to look at the graphic, which provides a visual understanding of where 46 social software technologies are positioned on the journey from the “innovation trigger” and “peak of inflated expectations” through the “trough of disillusionment” and onto the “slope of enlightenment” and “plateau of productivity.” The chart includes a key indicating the number of years that Gartner foresees each technology needing to reach the plateau.

Gartner, Inc. said collaborative customer interfaces, social co-browsing, mobile virtual worlds and social TV are just a few of the innovations on the rise in its 2013 Hype Cycle for Social Software. The adoption and use of social technologies, techniques and capabilities have increased to meet business demands. Their progress goes hand in hand with growing business expectations for their use.

“IT leaders must keep abreast of this evolving sector in order to take advantage of social capabilities and understand the implications that social software developments have for related technologies,” said Jeffrey Mann, research vice president at Gartner. “As social technologies mature and organizations improve their understanding of how to apply them, they will be found in more and more situations. Increasingly, social technologies are not implemented on a stand-alone basis, but are tightly integrated within a variety of other technologies, including business, IT operations, unified communications and collaboration applications.”

Read the entire release: