Cutter Consortium: Criteria for Selecting a Social Media Partner

InsightaaS: Cutter Consortium is an IT advisory firm focused on software development and agile project management. Cutter’s blog site site presents “opinions on and reactions to what’s happening in business technology.” In this post, Stephen Andriole, a Fellow with Cutter’s Business Technology Strategies practice, identifies and describes seven criteria that companies can use to select a supplier of Social Business Intelligence (SBI) technology.

Social media is everywhere, all the time. It’s about participation – by everyone. There are a billion blog posts and tweets a month, and the volume is growing at well over 50% a year. Companies need to decide what they should do about – and with – social media and how they should routinely deliver social business intelligence (SBI) to multiple business functions. How should they acquire social media listening/analysis/engagement services? There is more to the process than meets the eye: all social media vendors are not created equal.

Should companies develop their own social media listening/analysis/engagement capabilities, or should they buy them in the marketplace? The data clearly shows that the majority of companies have outsourced their social media listening/analysis/engagement requirements to a whole host of companies that specialize in social media or have added “social business intelligence” to their suite of products and services (Social Media Examiner‘s Michael Stelzner reported that social media outsourcing was up 128% in the past two years; see “Social Media Outsourcing Increases 128% in Two Years [New Report]“). But are companies asking the right questions? Are they selecting the best vendors?

A recent Cutter IT Journal article discusses in detail some criteria that companies can use to select the right social media listening/analysis/engagement vendor to support their search for SBI. Taken together, the criteria constitute a due diligence strategy designed to optimize the social media vendor selection process…

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