Chuck Hollis: Business School Lessons from Evolutionary Biology

InsightaaS: Chuck’s Blog is the online opinion home for Chuck Hollis, global marketing CTO for EMC. In this post, he looks to examples from evolutionary biology for parallels in the business world.


One of my more frequent rants is the unsatisfying state of affairs with current business education.

The formula behind what it means to be a successful business is continually being redefined; the academic instruction in support of current thinking inevitably lags by many years or more.

Part of the issue seems to be introspection: powerful insights can be gained by simply stepping outside of your chosen field, and looking at other disciplines that might shed some light at the forces in play.

And I would argue one of those great outside perspectives is evolutionary biology.

While no analogy is perfect, a good analogy can illuminate in new ways and create interesting perspectives…

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