InsightaaS: Cutter Consortium is an IT advisory firm focused on software development and agile project management. Cutter’s blog site site presents “opinions on and reactions to what’s happening in business technology.” In this post, Stephen Andriole, a Fellow with Cutter’s Business Technology Strategies practice, identifies and describes seven criteria that companies can use to select a supplier of Social Business Intelligence (SBI) technology.
Social media is everywhere, all the time. It’s about participation – by everyone. There are a billion blog posts and tweets a month, and the volume is growing at well over 50% a year. Companies need to decide what they should do about – and with – social media and how they should routinely deliver social business intelligence (SBI) to multiple business functions. How should they acquire social media listening/analysis/engagement services? There is more to the process than meets the eye: all social media vendors are not created equal.
Should companies develop their own social media listening/analysis/engagement capabilities, or should they buy them in the marketplace? The data clearly shows that the majority of companies have outsourced their social media listening/analysis/engagement requirements to a whole host of companies that specialize in social media or have added “social business intelligence” to their suite of products and services (Social Media Examiner‘s Michael Stelzner reported that social media outsourcing was up 128% in the past two years; see “Social Media Outsourcing Increases 128% in Two Years [New Report]“). But are companies asking the right questions? Are they selecting the best vendors?
A recent Cutter IT Journal article discusses in detail some criteria that companies can use to select the right social media listening/analysis/engagement vendor to support their search for SBI. Taken together, the criteria constitute a due diligence strategy designed to optimize the social media vendor selection process…
Read the entire post: http://blog.cutter.com/2014/03/25/criteria-for-selecting-a-social-media-partner/
