InsightaaS: Earlier this year, Across the Net featured a post from the blog site of software developer Gigya, published by content marketing manager Rachel Serpa, looking at Millennials as a target market. Today’ we feature a new work by Serpa: an infographic drilling down into cross-channel customers. Serpa’s well-researched infographic looks at the increasing trend in multi-channel access, and the benefits of using a single view of a customer to stay connected across mobile, desktop and in-store interactions.
See this post (and read the accompanying text) in its original context on the Gigya blog site: www.insightaas.com/ATNJuly27IG-Link
