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Infographics

Infographic: Why Businesses Need AI for Marketing (Websites That Sell)

News Editor - 2018-04-03 0

Source: https://www.websitesthatsell.com.au/why-businesses-need-ai-for-marketing/

Analytics

Five keys to marketing analytics

Michael O'Neil - 2015-07-20 0

Analytics is “hot” – as hot as any application in 2015. Investors, start-ups and established suppliers, consultants and customers are all trying to capitalize...

IT Management

Social market engagement and the Canadian channel

Michael O'Neil - 2015-01-19 0

Working as an IT industry analyst/consultant has some real benefits. I have regular access to unique, research-based insights spanning many technology segments and geographic...

Across the Net

PWC: Engaging with the "super-fan" – a growing source of incremental...

ATN Editor - 2014-10-23 0

InsightaaS: This is the last installment of what turned into a series of posts built around social media encounters. It's a little different, in...

Research and Resources

Greener Data, Volume Two lift off!

Mary Allen - 2024-04-22 0

InsightaaS Co-Founder Launches New Executive-Level Cybersecurity Book

2023-03-20

GCDCS21 – at a glance

2021-11-02

InsightaaS is a boutique analyst firm, and is a unique destination site for IT and business managers interested in exploring the ‘why’ in enterprise technology. InsightaaS fills a niche between the trade press and traditional analyst firms: we provide more depth of analysis than the press, and unlike leading analyst firms like Gartner Group, we focus on engagements that allow us to share the insights we develop with the broader community.