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HBR: 5 Things Digital CMOs Do Better

InsightaaS: Harvard Business Review (HBR) is recognized worldwide as a leading source of management insight and innovation - and Gartner Group is the world's...

Krigsman: Is 'marketing' ready for digital transformation?

InsightaaS: Regular readers of Across the Net are aware of our respect for Michael Krigsman, well-known IT expert and author of the widely-read Beyond...

HBR: CMOs and CEOs Can Work Better Together

InsightaaS: For the past several years, Gartner and others have been predicting that CMOs will have an increasingly-influential role in directing IT strategies and...