Tag Archives : #DigitalStrategy

2015 predictions for the media, marketing and advertising industries

InsightaaS: Many of the opinions covered in ATN are produced by people I’ve grown to respect and admire, and today’s feature fits that profile. I’ve known Owen Sagness for 20 years now; when he was responsible for MSN at Microsoft Canada, Owen provided me with insights that were really important to the launch of my […]


Geoffrey Moore

Geoffrey Moore: Digital strategy potential and pitfalls

InsightaaS: I’d guess that everyone reading ATN knows who Geoffrey Moore is – his Crossing the Chasm had a profound impact on business strategy across both industries and years, and continues as a reference point for explaining market behaviour and supplier strategies. In the LinkedIn post featured today, Moore uses a finding from some McKinsey research […]

McKinsey: Strategic principles for competing in the digital age

InsightaaS: McKinsey & Co. is a world-leading management consulting firm. Its flagship publication, McKinsey Quarterly, has been providing insight into key management issues for 50 years. In this article, experts from Taipei and London provide an ambitious view of digital competition. The post launches with a graphic tracing digital market evolution through five stages, and […]

Michael Geist: Digital Canada 150 – The Digital Strategy Without a Strategy

InsightaaS: Readers who follow Across the Net know that we are appreciate and support the efforts of Michael Geist to examine issues and legislation that impact (and in some cases, threaten) Canadians’ privacy and digital freedoms. In this post, Geist – who is especially well known for his penetrating, public critique of copyright issues and […]