InsightaaS is a boutique analyst firm, and a unique destination site for IT and business managers interested in exploring the ‘why’ in enterprise technology.
InsightaaS fills a niche between the trade press and traditional analyst firms: we provide more depth in our analysis than the press, and unlike leading research firms such as Gartner Group, we focus on engagements that allow us to share the insights we develop with the broader community.
InsightaaS helps IT suppliers of all sizes to ‘grow the pie’ around complex solutions by bringing insight and information on IT solution issues to the IT/business management community and to the IT channel.
InsightaaS.com site visitors benefit from our commitment to connecting research, in-depth industry coverage and leading social platforms. Content on the site has been divided into technology areas that address the most important business opportunities in IT: Cloud, IT Management, Analytics, Data Centre and IoT. We publish more than 150 unique, in-depth editorial pieces annually across these categories.
Our featured content is organized by type. News and Views contains the InsightaaS editorial team’s take on developments in the industry. Research and Resources delivers perspectives from the InsightaaS research group’s work, as well as from other global IT research leaders like The 451 Group and Techaisle. Featured Content contains our perspective on IT suppliers and announcements, and our concise “Vitamin Y” pieces provide snapshot analysis of events, releases and similar developments.
As of June 2015, we have also branched into subject-specific sites with the launch of Businesscloud.to, the online home of the Toronto Cloud Business Coalition (TCBC).
Although InsightaaS.com is just three years old, the management team has extensive experience in building hybrid research/media, deep content businesses. Managing Editor Mary Allen led the development of IT in Canada’s online and print business to a leadership position within the Canadian IT market. Michael O’Neil’s innovative approach to media-connected research helped customers like HP, Dell, Microsoft and IBM to expand their presence in high-growth markets. Allen and O’Neil are recognized globally for their dedication to excellence: for example, they have served as sustainable IT columnists for Bloomberg BNA, advising the world’s largest organizations on sustainable IT strategy.
We are working with an ad-free model. Leading IT suppliers help support our work by sponsoring sections of the InsightaaS site, and by helping to connect us with thought leaders from across the IT community to ensure that we deliver the best possible content in our core areas. So far, CenturyLink Technology Services and VMware (cloud), Information Builders (analytics), Dell (IT management), ABB (data centre) and DMTI (IoT) have helped fund InsightaaS content development; we thank them, and look forward to welcoming additional sponsors over time!
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