ATN Infographic: How the brain processes logos

InsightaaS: Is there a real connection between science and marketing? There are reasonable arguments in favour of different perspectives – and this infographic, from Logomaker via Louis Foongs’sLeadership blog, highlights connections between brands and your brain. The connections may or may not be as real and direct as this infographic suggests. It’s worth looking at the science-based explanations, I think, if only to understand one’s one level of belief regarding whether logo connections represent a chemical or simply a conditioned set of reactions.


See the infographic on Louis Foong’s blogsite: Link


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