TORONTO (Thursday, December 20, 2018) – The Queen Street West BIA makes their most significant announcement yet in the ongoing series of upgrades to the modern-classic neighbourhood with the upcoming debut of the Queen Street West WiFi project. The move signifies an innovative and digitally focused strategy by Queen Street West to be a trendsetter and to continually reinvent itself to meet the growing demands of visitors and businesses.
The network will extend from Simcoe Street to Bathurst Street along Queen Street West and will be part of the longest unbroken stretch of free public W-Fi in Ontario. This marks a key juncture in the reboot and rebranding the Queen Street West BIA has recently launched that includes an enhanced digital presence, a dynamic new logo and a host of vibrant signature events. Besify, one of Toronto’s leading hotspot providers, is managing the development of the WiFi program, which will be accessible to all visitors of the street.
The installation of the free public WiFi is expected to bolster traffic on Queen Street West, with heightened consumer engagement and increased foot traffic. Toronto attracts more than 40 million visitors annually and Queen Street West dubbed the hippest street in Canada, is one of the defining destinations where tourists congregate to experience the epicentre of the city’s cultural richness and its diversity. Additionally, the free WIFI is predicted to raise the profile of the list of lively, eclectic and edgy Signature Events planned along the trendy strip for 2019.
“Queen Street West is always thinking progressively, and we are confident that by delivering dedicated free access WiFi, we will be boosting the shopping and hospitality experience for all our customers and visitors. We are also fulfilling a promise to the businesses that line our street to provide them with robust and modern tools to conduct business and to enhance customer service,” said Shamez Amlani, Chair Queen Street West BIA.
After winning two awards for Branding & Events at the 2018 TABIA (Toronto Association of Business Improvement Areas) the Queen Street BIA is continuing the momentum with this premier wireless initiative. Queen Street West, Toronto’s official destination for the cosmopolitan and urban chic is scheduled to go live with public WIFI in early 2019.
QUEEN STREET WEST BIA:
Queen Street West is an internationally-renowned must-visit Toronto destination where art meets commerce. It’s the hip and modern-classic area that spearheaded Toronto’s cultural growth through the 1980s and ‘90s and is still infamous for its blend of funky-retro boutiques, brand name shops, galleries quaint eateries and indie music bars. Located just south of the Ontario College of Art and Design and the Art Gallery of Ontario, Queen Street West has nurtured young artists and fashionistas for decades. It is the all-encompassing vibrant commercial strip with character like no other street in Canada.