People who write and talk about product management often say that there are two types of product managers: those who are sure they are right and drive the team to their decision, and those who gather data and use it to build consensus. There is currently much talk in PM circles about the move to the latter type: product managers who not only gather data but use it to create stories and personas that help the development team more deeply understand the context of what they are building. This deep understanding is especially critical to agile development methodologies, where teams need to make the right decisions quickly.
Women in corporate environments are often both more comfortable and more successful in roles that say “listen at the data” instead of “listen to me.” In this session, we will discuss the characteristics that make for successful product managers and techniques women can use to embrace this role, including storytelling, heuristics, and amplification.
See you there!
MEET SARA: Sara Haynes is the owner of Fidelio Works Consulting, LLC, a boutique product management and marketing firm based in Austin Texas. With over 15 years of experience, Sara has worked with has worked with companies across the technological spectrum to better define their product direction, value proposition, and market positioning.
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