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Public Sector Social Media 2017 – Ottawa

2017-10-30 - 2017-10-31

Conference Overview

Where Canada’s social media leaders gather to learn how to apply the latest developments in this rapidly changing field

Last year will be forever remembered as the year that saw the social media enabled insurgent campaign for Donald Trump triumph over the establishment in the US presidential election.

And while pundits and politicians will pontificate endlessly about how this happened, the election demonstrated the power of social media, particularly Twitter, to determine the direction of debate, challenge traditional media, and motivate people to take action.

The pace of change isn’t slowing—what’s happening now and what comes next?

For a while all the talk was about Meerkat and Periscope. Now Facebook Live, Snap Chat and WhatsApp seem to dominate the conversation. By the time you read this, another social platform might be the belle of the ball.

Meanwhile some experts hail the end of the written word, pronouncing it dead at the hands of the imageOthers champion video. Yet less than 140 characters of text can cause an organization’s stock price to plummet. Perhaps the written word has life in it yet.

How are you to select the best channel among all the never-ending list of options? This event will help you make sense of the noise in order to make your social media strategy and communications more effective.

An information packed agenda that meets your current needs and prepares you for the future of social in the public sector

Join us for an intense discussion of some of the key developments in the field. Among the issues we are currently considering for inclusion on the agenda are:

  • an overview SnapChat—who is using it, how you use it effectively, etc.
  • a discussion on messaging apps like WhatsApp and Telegram: Are they really social media? What do they offer and how is the use/engagement on them different?
  • dealing with rumours and fake news on social media
  • fake profiles on social media: How can your information be used to generate a fake profile? Why is is this done and what impact can it have?
  • how to carry our effective rumour control during a crisis
  • social media skills for public sector leaders
  • exploration of the growing use of video in social media and how you can more effectively use video in your communications
  • quantifying social media impact—what are the latest thoughts/tools/metrics for this?
  • language issues in social media
  • how to make your social media accessible to all
  • combatting cyber bullying
  • what are the latest and best tools for measuring your reach and impact
  • creating greater awareness and developing competencies in social
  • social media and the digital workplace
  • digital and media literacy
  • linking social to your content strategy

What are your greatest social media challenges?

We’d like to address your most pressing social media issues. What would you like to discuss at this event? Please contact Executive Program Developer John Brewer at ideaexchange@me.com with your questions, challenges, and opportunities.

Find out how you can attend this event
for FREE!

Do you have colleagues who are eager to learn about public sector social media, a large Twitter following, plenty of Facebook friends, or loads of LinkedIn connections? If so, we want to hear from you! Bring three colleagues to register with your social media network, and we’ll give you a complimentary pass to the conference! For more information, please connect our marketing team.

Building on success

The Conference Board is Canada’s most respected independent research and conference development organization. Conference Board events attract top public and private sector leaders, and provide an insightful and enlightening learning experience for conference participants.


Shaw Centre
56 Colonel By Drive
Ottawa , ON
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