Cloud Ave: Is Your Mobile Strategy A Coconut Or Banana?

InsightaaS: Cloud Ave. is a site that is frequently cited on Across the Net, owing to its commitment to examining cloud through both a technology and a business lens. In this post, Quinton Wall - director of technical platform evangelism at salesforce.com - examines the difference between pursuit of low-hanging fruit (bananas) and unattainable objectives (coconuts). In this post, he spells out six steps to building a "Minimum Viable Product" (MVP) that can be used by developers inside or outside a corporate environment to stay focused on essential functionality and objectives.

Don’t climb the coconut tree, when a banana will do just fine.

My team and I spend a lot of time talking to customers about their mobile strategy. Generally, we hear the same two things: Either,customers don’t know where to start with mobile, or their strategy involves solving too many things (security, integration, etc) to deliver something. Regardless of which theme prevails, the outcome is the same — the customer is stuck while their competitors do more and win customers.

As my colleague, Robert, eloquently put it:  You are looking for the low hanging fruit. Don’t climb the coconut tree, when a banana will do just fine.

And you know what? Everyone wants bananas. In its report, Mobile is the New Face of Engagement, the research firm Forrester expects that mobile project spending by 2015 will double. How many organizations are doubling their internal mobile development resources? Probably not many...

Read the entire post: http://www.cloudave.com/34570/mobile-strategy-coconut-banana/

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