Analytics

Analytics

Five keys to marketing analytics

Analytics is “hot” – as hot as any application in 2015. Investors, start-ups and established suppliers, consultants and customers are all trying to capitalize...

At the juncture of data lakes and C3PO

InsightaaS: One of the bloggers that ATN follows closely is Paul Lewis, CTO for Hitachi Canada, who uses a variety of comedic twists to...

Curious about the trials, tools and techniques in data analytics?

The annual Information Builders Summit is about building community. As company CMO and SVP marketing Michael Corcoran noted in introductory remarks to the keynote...

Journey analytics breaking down infinity

Just when you think you have mastered the breaking down of information silos within your organization, analytics throws additional wrenches into the works. Whether...

Data monetization via external apps

Many vendors talk about the importance of extracting value from information, but Information Builders (IB) is able to show how analytics have struck the...

When should organizations consider predictive analytics?

Many organizations have been leveraging Business Intelligence (BI) for years and are slowly taking advantage of Big Data platforms to gain access to diverse...

Solving for the data science conundrum

Across the industry spectrum, data is now extolled as the fount of new insight into market opportunity and operational excellence. Better collection, management and...

Analytics, a multi-stakeholder play

People, processes and technology are the three components of any technology project. Most organizations focus on the technology portion, attempting to improve business processes...

Data strategy matrix to drive data value

Data is one of those rare birds that crosses the business/IT divide that exists in many organizations: while business managers depend on the insight...

Achieving Big Data value

Organizations may be leveraging Big Data, but many still struggle with the need to realize value from their initiatives. In the edited interview below,...

Cloudera and IB partnership delivering Big Data “sizzle”

For many organizations, Big Data is “a riddle wrapped in a mystery inside an enigma,” but as the celebrated British wartime statesman advised, “difficulties...

Benefits of broader access to open source BI

The appeal of open source software to developers has included the promise of free source code, quick development cycles, and community collaboration contributing to...

Track and G2 on new people-finding mission

Big Data, advanced analytics and ubiquitous communications are creating a firestorm of opportunity for organizations with the right tools to harness their energy. One...

Driving BI mobility

Mobile BI (business intelligence) adoption has attracted increased attention over the past few years as mobile applications have matured and as more organizations have...

Your decision is as good as your data

Our world has become a quantified one, with data serving as the objective measure of truth. While the average consumer is happy to cipher...

Research and Resources