Bob Warfield: Don’t Bury the Map With the Treasure: Thin Clients Trump Apps in Walled Gardens

InsightaaS: Bob Warfield has posted "Don’t Bury the Map With the Treasure: Thin Clients Trump Apps in Walled Gardens" in the excellent Enterprise Irregulars blog site, which is a leading source of commentary on enterprise software.

One of the questions every SaaS company will have to be able to answer for their customers is, "What happens if you go under?"  It’s actually a fascinating question, and one you have a chance as a vendor to think about and turn to your advantage.  For example, one of my SaaS ventures was Helpstream.  We had the unpleasant experience of being shut down by our VC’s shortly after the 2008 crash, but we tried to do well by our customers...In the perpetual on-premises license days, we had source code escrows.  In the SaaS/Cloud era, it makes sense to codify what happens in the event of a dissolution of some sort.  As the Helpstream example shows, it’s possible to do something that makes enormous sense for customers and thereby give them a greater sense of security, something that the Cloud is not often known for...

Read the entire post: http://www.enterpriseirregulars.com/64059/dont-bury-the-map-with-the-treasure-thin-clients-trump-apps-in-walled-gardens/